
Are you ready to start working ON not IN the business?
Strategic Intent Consulting can ensure you have the business strategy and execution plan to maximise your business value.
We work with you to:

Strategy development and implementation is a cyclical process comprising strategic thinking, planning and execution phases which should remain dynamic in response to the changing industry environment. Following this process will ensure the business environment and alignment of shareholder expectations is debated prior to developing and implementing a strategic plan.

Recognising your business could benefit from outside strategic advice is a big step in you transitioning from working IN to working ON the business. There are however many people that call themselves advisors but how do you know they are independent, expert, experienced, and will add value? Or when you consider equity investors should they have a governance board position? The progression business owners follow to formalising their advisory structure is illustrated below.

Successful business exit comes from developing and implementing a deliberate Business Transition strategy that is value accretive and personally satisfying for those retiring and those succeeding in managing and owning the business.

Coaching is a partnership and I work with you to identify and achieve your personal and/or professional goals. We will do this through raising awareness, exploring choices and defining action plans. This is done in a safe environment for the coachee to explore and address development areas and unproductive behaviours.
Craig Hook is a strategic advisor working with business owners, boards and executives to develop and execute a compelling business strategy that maximises sustainable business value. This expertise and experience has been honed over 30 years across international executive, consulting, and advisory roles.
As an Advisory Board Chair, Craig has formed and chairs Advisory Boards for private and family SME’s in mining technology services, asset management services, software development, and professional services sectors across Australia. Craig mentors start-up founders through various accelerator programs.
Previously a Partner of Churchill Consulting, a leading boutique management consultancy and prior to his consulting career, Craig held senior operational and technical roles internationally with Rio Tinto, OceanaGold and BHP. He has worked across mining, advanced manufacturing, utilities, member based organisations and primary health care sectors.
Craig is a Fellow of Advisory Board Centre, Accredited Advisor with Family Business Association, member AICD, MBA from Melbourne Business School and Bachelor Mine Engineering from University of Queensland.
The way we work has evolved considerably in recent decades. Progressive businesses must respond rapidly to an ever-changing market and business leaders wanting to elevate their business to the next level are striving to access current, ground-breaking thinking.
Strategic Intent Consulting leverages the wealth of experience of Managing Director Craig Hook and our partners to every client.
Many business owners of SME private and family companies lack an effective way to engage the strategic advice they need so we work with you to determine and implement a fit-for-purpose advisory model.
With family business owners we use a Parallel Planning framework to ensure your business strategy and governance aligns with the family values, strategy and oversight.
For boards and CEO’s of larger organisations we also leverage our expertise and experience to develop and implement a sustainable corporate strategy and provide coaching and mentoring services for executives.
We get it.
Craig Hook (FABC, MAICD, MBA)
Managing Director
+61 421 040863
craig.hook@strategicintentconsulting.com.au
